The Rise of Natural Self-Care in 2025: Trends in Herbs and Essential Oils for Wellbeing

In recent years, we have seen a notable change in how people approach wellbeing. We are turning to nature and assist with nurture, for our self-care routines. As we enter 2025, this trend is growing stronger, becoming a lasting lifestyle choice that emphasizes holistic practices such as using herbs and essential oils for healing and nurturing rituals.

The Shift to Natural Remedies

The demand for natural self-care products is certainly on the rise. Many people are saying goodbye to synthetic products filled with harmful ingredients. This shift reflects a broader understanding of the need for a balanced, harmonious lifestyle.

With yoga, fitness, and meditation becoming popular, we are finding that natural remedies work well alongside these practices. For example, a study found that 63% of yoga practitioners use herbal supplements to support their overall wellness. Moreover, the rising interest in sustainable living encourages individuals to seek out pure, responsibly sourced products.

The Rise of Natural Self-Care in 2025

Here’s a closer look at the latest trends in natural herbs, essential oils, and the shifting preferences driving them.

1. Adaptogens for Stress Management: Personalized Calm

Stress is the leading health concern for over 60% of adults globally (Global Wellness Institute, 2024).

• This has led to a surge in adaptogen use, with ashwagandha and rhodiola gaining traction for their proven ability to reduce cortisol levels.

• We are also moving towards personalized wellness, with 35% opting for products tailored to their specific stress triggers (McKinsey, 2024).

• Adaptogenic teas and supplements are increasingly seen as a daily ritual for managing work-life balance naturally.

2. Essential Oils for Mental Clarity and Relaxation

The desire for holistic mental health solutions has spiked, with over 75% of users reporting that essential oils like lavender and ylang ylang help them sleep better and feel less anxious (Essential Oil Consumer Trends, 2024).

• Meanwhile, tech fatigue has us ditching screens for aromatherapy. Sales of essential oil diffusers rose by 28% in 2024, as we seek to create spa-like sanctuaries at home.

• Rosemary oil, known to improve memory by up to 15% in studies, is increasingly used by students and professionals.

  
  

3. Herbal Teas for Gut Health and Immunity

We are becoming more intentional about gut health, with 60% now linking digestive wellbeing to mental clarity and immunity (Mintel, 2024).

• Herbal teas featuring turmeric and ginger have seen a 40% increase in demand, with younger demographics, particularly Gen Z, adopting these as daily health rituals.

• This ties into the broader shift toward functional foods that address multiple health concerns in one cup.

  
  

4. Clean Beauty and Eco-Conscious Choices

A growing 85% of us now prefer skincare products free from synthetic chemicals, and 72% are willing to pay more for sustainable packaging (Statista, 2024).

• Ingredients like Aloe Vera and Rosehip oil are valued not just for their benefits but also for their transparency and traceability.

• Natural beauty routines are increasingly perceived as an act of self-care, and we are dedicating an average of 15 minutes daily to nourishing their skin.

  
  

Why These Trends Matter

Today we are looking for more than quick fixes—we want products that support our physical, emotional, and environmental wellbeing. The surge in demand for adaptogens, essential oils, and natural teas reflects a deeper shift toward sustainable, holistic self-care practices that resonate with values of health, authenticity, and planet care.

Top Herbs Making Waves in 2025

Understanding which herbs can benefit you is crucial as you embark on your self-care journey. Here are some of the most popular herbs in 2024 and continue to be popular, known for their healing properties

1. Ashwagandha

• This powerful adaptogen is gaining significant traction among those looking to reduce stress and enhance mental clarity. A study revealed that ashwagandha can lower cortisol levels by up to 30%, promoting a calmer mindset. This makes it perfect for anyone aiming to manage the stress of everyday life.

2. Turmeric

• Turmeric isn’t just a spice; it's a powerful healing herb famed for its anti-inflammatory effects. Its active ingredient, curcumin, helps reduce chronic inflammation by nearly 50%, supporting joint health and reinforcing the immune system.

3. Elderberry

• Elderberry, rich in antioxidants, is gaining traction for its immune-boosting properties. Research indicates that elderberry can reduce the duration of colds by about 25%. Its enrichment with vitamins A, B, and C makes it a valuable addition to any wellness routine.

4. Chamomile

• Chamomile is ideal for winding down after a long day. Its calming effects help improve sleep quality by 40%, whether enjoyed as a tea or in essential oil forms. For anyone prioritizing restful nights, it’s an essential herb.

These herbs are versatile and easy to incorporate into your daily diet, skincare, or home retreat practices. The key is selecting the ones that align with your personal wellbeing goals.

Essential Oils That Enhance Wellbeing

Combining herbs with essential oils opens up many natural self-care possibilities. Essential oils have been around for centuries and have recently gained popularity. Here are some key oils to consider:

1. Peppermint Oil

• Peppermint oil is invigorating and refreshing. A study found that just inhaling peppermint oil can improve focus and energy levels by up to 30%. Whether diffused or applied topically, it’s great for battling fatigue. Try Herbal Healing's Energy Natural Uplift Blend

2. Lavender

• Lavender is famous for its calming scent. Often used in aromatherapy, studies show that lavender oil can decrease anxiety by 30%. It's a must-have for anyone seeking a moment of peace during busy days, whether through diffusing the oil or adding it to a bath. Try Herbal Healing's  beautiful Lavender Massage oil, that soothes away tension and stress from the body.

3. Frankincense Oil

• Often referred to as the “king of oils,” frankincense promotes both skin vitality and grounding effects. It's frequently used in meditation practices to enhance mindfulness and calmness.

4. Bergamot Oil

• Bergamot oil, with its uplifting citrus scent, can enhance mood and alleviate stress by about 32%. Adding it to your daily routine can make a noticeable difference in your well-being. Try the beautiful Calm Shea Butter Balm

These essential oils can be used in diffusers, inhaled directly, or blended with carrier oils for topical applications. The aromas alone can provide therapeutic benefits that elevate your spirits. Herbal Healing's range is focused on providing therapeutic benefits at times of stress, tension, burnout and anxiety.

Here are some practical ways to incorporate herbs and essential oils into your everyday life:

• Morning Rituals

  • Begin your day with a soothing herbal tea. Whether it's chamomile or peppermint, a cup can set a positive tone for the day. Pair it with a drop of essential oil in your diffuser for an energizing aroma to help you focus.

• Afternoon Pick-Me-Up

  • Rather than a midday coffee, try a roller blend of uplifting essential oils like Peppermint and Cedar Wood on your pulse points. This natural boost can help you stay alert and refreshed. Try Herbal Healing's Energy Blend in a roll-on.

• Evening Wind Down

  • Create a peaceful atmosphere before bedtime. Use a mix of lavender and chamomile oils in a candle or diffuser to promote tranquility. Alternatively, try an Epsom salt bath infused with essential oils for a relaxing experience.

The Future of Natural Self-Care

As we progress through 2025, the trend of natural self-care is expected to grow even more. Communities worldwide are turning towards herbal healing and essential oils, fostering awareness and education. Health and wellbeing brands are crafting innovative products that celebrate these natural elements. Through ongoing research and a better understanding of plant medicine, we can anticipate exciting advancements in the herbal and essential oil sectors.

Integrating herbs and essential oils into your life is more than just about products. It’s about nurturing your connection with nature and prioritizing your complete wellbeing.

Step into this beautiful journey, letting the gentle power of plant medicine guide you toward a healthier, happier version of yourself. Embrace the soothing cup of tea or the comforting scents of essential oils, and celebrate a more vibrant you!

Eloise Tzimas

Founder, Herbal Healing